https://retailmedialabs.com/the-very-value-of-retail-media-networks/
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Networks for retail media can be a sizzling new trend that’s been all-around for years. Its beginnings might be traced to when providers bought house in retailers’ weekly flyers and positioned advertisements on retailer endcaps. But much like anything else in promoting, digital gave it a very new dimension. In the nutshell, these networks provide as being a marketplace where enterprises can purchase commercials to look with a retailer’s web page, applications, and various electronic homes, including in-store displays. A lot more crucially, in addition, it allows them to screen commercials on community web sites. Working with in-depth shopper facts, merchants might collaborate with media organizations to provide advertisers a wider audience and better targeting. So, why we care about retail media networks?