http://moidom.org/how-to-choose-the-best-seo-service/
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SEO services sometimes use link farming, cloaking, or doorway pages to help build page ranks. These are dangerous practices that could lead to permanent harm to the website’s ranking. These shady techniques are known as Black Hat Search Engine Optimization practices. They are used to increase search engine rankings quickly. These kinds of rankings increases are temporary. Even if you don’t care about the long-term, you can’t really trust companies that offer such services.